Our Approach

Get in Touch

Signal Consulting supports technology, communications, and infrastructure businesses at moments where growth ambition outpaces the current commercial operating model.

The work is typically focused on designing and executing scalable go-to-market systems, not sales training or tactical optimisation. Engagements are hands-on, senior, and outcome-driven, often supporting founders, CEOs, and leadership teams through periods of change, growth, or transition.

  • Businesses often reach a point where:

    • Founder-led or inbound growth no longer scales

    • Enterprise opportunities increase in size and complexity

    • Differentiation becomes harder in competitive, commoditised markets

    • Sales performance becomes uneven or unpredictable

    Signal Consulting helps leadership teams reset and rebuild the commercial model to support predictable, repeatable growth, aligning strategy, structure, and execution.

    Typical focus areas include:

    • Defining clear ICPs, vertical focus, and enterprise account strategy

    • Designing GTM motions aligned to customers buying process

    • Establishing disciplined pipeline, forecasting, and operating cadence

    • Clarifying differentiation beyond price, features or functions

  • Many businesses struggle to articulate value once markets mature and competitors converge.

    Signal Consulting works with leadership teams to reposition offerings around business outcomes and recurring impact (i.e. productivity, resilience, cost efficiency, automation, and risk reduction) enabling more effective executive-level conversations and larger, stickier deals.

    This often includes:

    • Reframing value propositions for CFO, COO, and operational buyers

    • Supporting enterprise deal strategy and multi-stakeholder selling

    • Improving expansion, retention, and account-based growth models

  • Rather than focusing on individual performance, Signal Consulting concentrates on the system around the team.

    That includes:

    • Sales structure, role design, and coverage models

    • Partner and channel strategy that actually drives revenue

    • Alignment between Sales, Marketing, Customer Success, Service Delivery and Product Management

    • Leadership cadence, decision-making rhythm, and accountability

    In some cases, this may include interim or fractional leadership support, but always with the objective of building a durable, scalable operating model rather than creating dependency.