Signal Consulting was founded to support telecom, technology and infrastructure businesses at moments of transition , when ambition, product, or capital are no longer the constraint, but the commercial operating model is.
Founded by John Chambers, a senior commercial and GTM operator with over 20 years’ experience across communications, IoT, SaaS, and enterprise technology, Signal Consulting reflects a career spent building and scaling go-to-market engines in complex, competitive markets. John has held executive leadership roles including Chief Revenue Officer and VP positions in both high-growth and global organisations, working across early-stage startups, scale-ups, and multi-billion-dollar businesses.
The work is typically hands-on and operator-led. Signal Consulting partners with founders, CEOs, and leadership teams to design and execute commercial systems that move businesses from momentum to predictability, aligning sales, marketing, customer success, partnerships, and leadership cadence around clear outcomes.
Engagements often focus on
Designing scalable GTM models as businesses move beyond founder-led or inbound growth
Repositioning products and platforms around business outcomes rather than features or functions
Building disciplined pipeline, forecasting, and expansion engines
Supporting leadership teams through periods of rapid change, growth, or transition
Signal Consulting puts emphasis on clarity, execution, and accountability, bringing senior operating experience into situations where decisions need to be made quickly and implemented effectively.
